Marketing Management

Marketing Management Course in English

The Marketing Management Course in English from Swiss Business University in Zurich covers all Marketing Management areas.

 

 

Public objective of the Marketing Management Course:

The Marketing Management Course is designed for people who aspire a quick entrance in the profession as well as knowledge of the market and customers. Our Management and Marketing School in Zurich offers courses in the area in several languages. The current offer is on our website www.swiss-business-university.ch.

Objectives of the Marketing Management Course in English:

It is intended with this course to provide a set of information that allows consolidating knowledge on Marketing Management and understand its importance and usefulness.

The structure of the teaching units consists primarily of theoretical and practical components in which concepts are developed and methodologies are presented, thus enabling recipients to acquire or upgrade their essential skills to meet the current requirements of the organization's management, relative to the market in which they operate.

The Marketing Management Course in English at Swiss Business University in Zurich is taught in small groups with a maximum of 10-12 participants, which allows intensive monitoring of students.

Prerequisites for participation in the Marketing Management Course in English:

- At least 16 years old

- Willing to learn more about Marketing Management

- Holders of an academic, scientific or professional curriculum that is recognized by the Scientific-Technical Advice from Swiss Business University, attesting the capacity to carry out this cycle of studies.

Content of the Marketing Management Course in English:

This course is divided into 4 teaching units organized by specific objectives.  The specific objectives of each unit are:

 

TEACHING UNIT A – MARKETING STRATEGIES

• Knowledge to apply the key concepts of Marketing Strategy, namely:

– Marketing Strategy

– The concept of Marketing

– The concept of Market.

– The Market Segmentation

 

TEACHING UNIT B – MARKETING MIX

• Knowledge to use the operational variables that constitute the Marketing Supply Company:

– Product

– Communication

– Distribution

– Price

 

TEACHING UNIT C – SPECIALIZED CONCEPT OF MARKETING

• Understanding the context of specialized extensions of Marketing, especially in the areas of:

– Services

– Industry

– International

– Online Marketing

 

TEACHING UNIT D – MARKETING PLANNING

• Knowledge to apply the strategic and operational variables in the context of Marketing Planning.

 

Periodically review and conclusion in the Marketing Management Course in English:

At the end of each Teaching Unit will be a written test. During the classes students undertake practical work relating to the subject taught. All results will be analysed and evaluated by an experienced teacher and expert in the area. After passing the final exam of the Marketing Management Course, you will receive the Certificate of Swiss Business University, which proves that you have the necessary expertise. Finally, after passing all the exams of the Business Management Courses you will receive the Diploma of Swiss Business University in Zurich.

 

Course dates and prices at Swiss Business University in Zurich:

Marketing Management Course in English – make the most of these attractive discounts:

10% discount starting from the second course or workshop attended at Swiss Business University or Swiss Beauty Academy.

5% cash-back on payment of the full school fees before the start of the Marketing Management Course in English.

We are really looking forward to your visit when we will be happy to tell you about our Marketing Management Course in English and our school in person!